AEG and launch Inaugural Champions Tour partnership with Real Madrid CF, FC Barcelona, ​​Juventus, Club America and Club Deportivo Guadalajara


LOS ANGELES–(BUSINESS WIRE)–AEG, the world’s leading live sports and entertainment company, and, the leading fan engagement and rewards app for sports fans around the world, have launched a new marketing partnership for the AEG’s first Soccer Champions Tour, a new marquee, global soccer event which will run from Friday July 22 to Saturday July 30, 2022. The new event will feature five of the world’s most iconic soccer clubs competing in matches high level in the space of just nine days in four major US host cities. including: Las Vegas, San Francisco, Dallas and Los Angeles. Participating clubs include current La Liga and UEFA Champions League winners Real Madrid CF, FC Barcelona, ​​La Liga powerhouses Juventus of Serie A, and Club América and Club Deportivo Guadalajara of the Liga MX. The tour marks the game’s first return to the United States for Barcelona and Real Madrid since 2019 and for Juventus since 2018.

Under the agreement, brokered by AEG Global Partnerships, becomes an official partner of the tour, which kicks off July 22 at Allegiant Stadium in Las Vegas. The new agreement will provide with increased visibility and platforms to deliver enhanced gaming experiences across the tour’s five high-profile games, including on-site fan activations in Las Vegas (July 23), Dallas (July 26) and Los Angeles (July 30). The new relationship also marks the last of more than 130 major sports organizations to join the network, including three of the five football giants taking part in the tour – FC Barcelona, ​​Juventus and Club Deportivo Guadalajara. also has partnerships with top-tier sports franchises in all four tour host cities, including AEG’s LA Galaxy (MLS) and LA Kings (NHL), as well as an assortment of professional basketball franchises- ball, football and hockey in Dallas, Las Vegas. , Los Angeles and San Francisco. With this new partnership, builds on its growing roster of teams and deepens its connection with new and existing sports fans in the tour’s four major North American markets.

“We are proud to expand our existing relationship with AEG as we work together to deliver world-class football and unforgettable fan experiences in the United States,” said Max Rabinovitch, Chief Strategy Officer, “We look forward to connecting fans across the country with these global brands in authentic and exciting ways this summer and beyond.”, the pioneer of fan tokens, is an engagement and rewards platform that leverages blockchain technology to build fan communities for the world’s leading sports organizations. Through token-protected communities, increases access to teams, players and prizes by rewarding fans based on the level of engagement they achieve with their favorite clubs.

As an official partner of the Soccer Champions Tour, will provide fans with exclusive on-site benefits and prizes, including pre-match access to the pitch for team photos and the draw. Additional rewards for fans include the chance to participate in a half-time challenge that will give the winner the unique experience of presenting the “Man of the Match Award” to the best player at the end of the action. As part of the deal, will also be offering fans various surprise and delightful matchday activations, including exclusive giveaways and more. These game day activations will offer fans in attendance a preview of the types of personalized rewards and unique fan experiences users can expect to enjoy on the company’s upcoming US app, which is expected to launch later this summer. . The content of additional activations and giveaways will live on the United States of Twitter and Instagram pages.

“We are honored to expand the relationship between AEG and, a category leader that shares our commitment to emerging technologies, enhancing the game day experience and engaging our fans in new and meaningful ways,” said Nick Baker, COO. Manager, AEG Global Partnerships. “We are thrilled to launch the innovative programming and matchday promotions we have in store for this tour as a result of this new partnership, and we look forward to helping forge an even deeper connection with millions of loyal football fans through this highly anticipated global sporting event.

“AEG is thrilled to partner with for the inaugural Soccer Champions Tour,” said Tom Braun, AEG Senior Vice President, Soccer & Business Operations and Business Development. “Its innovative technologies will bring exciting new experiences and programming to fans in the United States and around the world. We are excited to leverage this growing partnership. » has indicated that it has major global expansion plans and will increase its existing presence in Europe, while targeting many more launches in the United States, Asia and South America with major sports properties of the world. The company has partners across the world, including other European football giants such as Paris Saint-Germain, AC Milan, Atlético Madrid, Valencia Manchester City, Inter Milan, Arsenal and Portugal national football team, as well as a number of top F1, esports and cricket teams. In the United States,’s list of partners includes franchises in MLS, NBA, NFL and NHL.

Football Champions Tour Events Schedule

  • Friday July 22 – 8:00 PM PT

    Juventus vs Club Deportivo Guadalajara at the Allegiant Stadium in Las Vegas
  • Saturday July 23 – 8:00 PM PT

    Real Madrid CF v FC Barcelona at Allegiant Stadium, Las Vegas
  • Tuesday July 26 – 7:30 p.m. PT

    Real Madrid CF versus Club America at Oracle Park, San Francisco
  • Tuesday July 26 – 7:30 p.m. CT

    FC Barcelona vs Juventus at the Cotton Bowl Stadium, Dallas
  • Saturday July 30 – 7:00 PM PT

    Real Madrid CF vs Juventus at the Rose Bowl Stadium in Los Angeles

For more information on the Summer Soccer Tour, including full schedule, tickets, individual matches and venue-specific details, please visit


Sports organizations can now offer fans access to an intuitive app where they can join highly engaged communities and be recognized and rewarded for their support. The name of this application is Powered by the latest technology, offers sports organizations an unparalleled way to strengthen relationships with all fans through Fan Tokens, digital assets that unlock access to a gamified engagement and rewards community. Over 160 major sports organizations, including massive football teams from Europe and Latin America, high-end Formula 1™ teams, giants from the NBA, NFL, NHL and MLS , top esports teams and the UFC are on board with many more to come in the future. has over 300 employees and regional headquarters in Miami, Madrid, Malta, London, Istanbul, Milan and Sao Paulo. The app is available in 10 languages. is powered by Chiliz, the world’s leading blockchain provider for the sports and entertainment industry. For more information, visit


Based in Los Angeles, California, AEG is the worldwide leader in live sports and entertainment. The Company operates in the following business segments: Facilities, which through its affiliation with ASM Global owns, manages or consults more than 300 leading arenas, stadiums, convention centers and performance venues worldwide; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, music and special events, and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Arena and LA LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises, including LA Galaxy, LA Kings and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and sponsorship service, including naming rights, premium seating and other strategic partnerships. Through its global venue network, portfolio of powerful sports and music brands, and integrated entertainment districts, AEG entertains more than 160 million visitors annually. For more information about AEG, visit


Comments are closed.