AEG and the Las Vegas Convention and Visitors Authority team up for the inaugural Soccer Champions Tour matches in Las Vegas featuring Real Madrid CF, FC Barcelona, ​​Juventus and Club Deportivo Guadalajara


LAS VEGAS–(BUSINESS WIRE)–AEG, the world leader in live sports and entertainment, and the Las Vegas Convention and Visitors Authority (LVCVA) have launched a partnership ahead of AEG’s inaugural Soccer Champions Tour, a new global soccer marquee which takes place between Friday July 22 and Saturday July 30. The new event will feature five of the world’s most iconic soccer clubs competing in top-flight matches over the space of just nine days in four major US host cities including: Las Vegas, San Francisco, Dallas and Los Angeles. Participating clubs include current La Liga and UEFA Champions League winners Real Madrid CF, FC Barcelona, ​​La Liga powerhouses Juventus of Serie A, and Club América and Club Deportivo Guadalajara of League MX. The tour marks the game’s first return to the United States for Barcelona and Real Madrid since 2019 and for Juventus since 2018.

As part of the agreement negotiated by AEG Global Partnerships, the LVCVA becomes the exclusive destination partner for the two Las Vegas matches of the tour, which will take place on July 22 and 23 at Allegiant Stadium and will mark the official start of the tour. . On Friday July 22, Juventus will face Club Deportivo Guadalajara and on Saturday July 23, Real Madrid CF will face FC Barcelona.

This new partnership supports the tour and underscores both partners’ commitment to growing world-class sports across the city. Additionally, the premier event solidifies Las Vegas’ position as one of the world’s most renowned live sports and entertainment destinations and will attract a whole new global audience of passionate football fans and tourists to the city of world class.

“AEG is honored to launch this tour in the iconic city of Las Vegas and we are thrilled to be able to offer football fans in the Las Vegas area a unique opportunity to see some of their favorite European and Mexican clubs, competing at the le highest level of in-person play at the award-winning Allegiant Stadium,” said Tom Braun, AEG Senior Vice President, Soccer & Business Operations and Business Development. “We look forward to expanding our relationship with the LVCVA and helping to both to the growth and popularity of North American football through more marquee events like this in the future.”

With thousands of fans expected in Las Vegas for the highly anticipated matches, the Soccer Champions Tour provides an important opportunity for the LVCVA to introduce visitors from around the world to the city and some of its best sights and attractions. Known as the entertainment capital of the world, Las Vegas offers visitors state-of-the-art accommodations, including over 150,000 hotel rooms, over 14 million square feet of meeting and event space, daily flights to and from all major cities in the United States. and many abroad, throughout the year, jaw-dropping entertainment, exhilarating nightlife, high-profile events and endless world-class dining experiences, all of which will be available to those who attend at local matches on the tour.

“Las Vegas’ ability to attract world-class sporting events has never been stronger, and hosting these two international soccer games in one weekend is proof of that,” said Steve Hill, CEO/Chairman of the Las Vegas Convention and Visitors Authority. “The ongoing partnership with AEG to deliver high profile events is exciting for both Las Vegas and the sports world as we continue to work together to create unforgettable experiences for teams and their fans.”

Las Vegas is also one of the fastest growing sports markets in the United States and the arrival of the Soccer Champions Tour represents a significant continuation of that growth. Since 2017, the city has been home to the NHL’s Vegas Golden Knights, WNBA’s Las Vegas Aces, USL’s Las Vegas Lights, AHL’s Henderson Silver Knights, and a second annual NASCAR Cup Series weekend. Additionally, in recent years, he has had incredible success hosting new major and minor league pro teams, in addition to building a new home for his MiLB team, the Las Vegas Aviators, at the Las Vegas Ballpark.

Beginning with the successful launch of the NHL’s Las Vegas Golden Knights at the new T-Mobile Arena in 2017 and followed by the 2020 debut of the NFL’s Las Vegas Raiders and the $2 billion state-of-the-art Allegiant Stadium, which will serve the backdrop to Summer Champions Tour games in Las Vegas, the city continues to prove itself as a popular venue for world-class competition. Located adjacent to the famous Las Vegas Strip, Allegiant Stadium is an award-winning global event destination operated by ASM Global and will provide fans in attendance with a premier game day experience.

“We are proud to bring clubs of international significance to the Las Vegas market and are honored to have the support of the LVCVA, an organization that shares our commitment to developing world-class sports across the city.” , said Nick Baker. , Chief Operating Officer, AEG Global Partnerships. “This is a significant opportunity to not only give back to our global sports fans but also grow our business with world-class brand partners and we look forward to doing just that with other upcoming events. in the future.”

For more information on the Summer Soccer Tour, including full schedule, tickets, individual matches and venue-specific details, please visit


The Las Vegas Convention and Visitors Authority (LVCVA) is responsible for marketing Southern Nevada as a tourist and convention destination worldwide and operating the 4.6 million square foot Las Vegas Convention Center (LVCC) . With 150,000 hotel rooms and 14 million square feet of meeting and exhibit space in Las Vegas alone, the LVCVA’s mission is to attract leisure and business visitors to the region. The LVCVA also has the Las Vegas Convention Center Loop, an underground tunnel designed by The Boring Company, and the Las Vegas Monorail, a 3.9-mile elevated system with seven stops in the resort corridor. For more information, visit, or


Based in Los Angeles, California, AEG is the worldwide leader in live sports and entertainment. The Company operates in the following business segments: Facilities, which through its affiliation with ASM Global owns, manages or consults more than 300 leading arenas, stadiums, convention centers and performance venues globally; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, music and special events, and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Arena and LA LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises, including LA Galaxy, LA Kings and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and sponsorship service, including naming rights, premium seating and other strategic partnerships. Through its global venue network, portfolio of powerful sports and music brands, and integrated entertainment districts, AEG entertains more than 160 million visitors annually. For more information about AEG, visit


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