FC Barcelona takes a new step towards the creation of its esports division in signing their very first partnership agreement in this sector with Gamers Hub Media Events Europe (GHME). An unprecedented agreement with which Barça takes the lead in the eSport sector by signing a unique partnership agreement. As part of this alliance, GHME, which has extensive experience in organizing online and offline esports tournaments, will be able to organize and manage gaming competitions and leagues that will bring together players from all over the world, alongside the Club. . This announcement is historic in the sector at the international level because the platform through which the competitions will be organized it is carried for the first time by the esports division of a world football club.
In addition, GHME to become official training location for Barça’s esports division, as the agreement provides for training and content creation for FC Barcelona esports players in Barcelona International Gaming Center (BIG C), the high-level stadium in the Catalan capital, with which GHME partnered in September 2021.
The agreement between FC Barcelona and GHME comes soon after Barca join League of Legends (LOL) championship, the real-time strategy action game that currently has the most followers and audiences in the world. Last December, FC Barcelona presented the list that will start competing from January 2022 in the Superliga LOL, the highest level tournament of this esports competition in Spain, organized by the Professional League of Video Games (LVP, Grupo Mediapro).
Barça’s esport division
The commitment to develop Barça’s new esports division is part of the club’s digital strategy. He is motivated by the same desire on the field of FC Barcelona, to become a role model in the digital sport industry around the world over the next few years, creating a premier division to help connect the Club and its philosophy to new audiences, especially among emerging markets for football fans, and to bring the Barça brand to countries such as the United States of America and China.
While leading the project, the Club will remain true to Barca’s values by participating in online games with the brand and all that it stands for, while promoting gender equality and a commitment to educate fans and players. .
In addition to League of Legends, the Club is currently participating in eFootball, the Konami football simulator and the first match in which Barça participated in 2018; Rocket league, the game combining cars and football and the Club’s second foray into the field in 2019; and Foyer, the strategic card game that Barça joined in 2020.
Gamers Hub Media Events Europe
Gamers Hub Media Events Europe (GHME) was established in September 2021 after the conclusion of a commercial agreement between the Barcelona International Gaming Center (Big C), the most popular video game competition stadium (the largest in the world). ‘Spain and one of the largest in Europe), and Visionist Ventures, an investment fund from Singapore. Its main focus is creating video game content and hosting esports tournaments around the world.
The company, which already has a branch in Dubai (also under the Gamers Hub Media Events brand), has organized more than 140 events, with more than 5,000 players, 300+ influencers in Europe and the Middle East, 150 million viewers , a community of more than 5 million subscribers on social networks and more than 800 hours of self-produced audiovisual content.
It is a company of gamers, creators, strategists, planners and content creators with a mission to create the largest gaming and esports community in the world.. They also offer an ecosystem of 360 services to connect the gaming industry, empower talent, and completely reshape the world of gaming and esports.