Coin Operated Entertainment News | Get back on the road – towards Barcelona


Returning from Saudi SEA Lounge in Riyadh, Singapore-based Embed is now gearing up for IAAPA Europe in Barcelona, ​​Spain.

The cashless payment company will take its mobile wallet to another step in its offering to expand the system globally in the FEC industry. The wallet allows customers to use their mobile phones to play games, control their spending and move to a contactless and Covid-safe environment.

“Saudi Arabia is a key market for us and is at the heart of our strategy for the Middle East and North Africa region. Saudi Arabia is the cultural and economic powerhouse of the region and we give it unlimited attention. With the country’s future economic diversification plan through its Vision 2030, Embed is committed to being part of this wonderful journey, proposing various transformation initiatives to support the industry as well as to empower and facilitate business in the entertainment for our customers, ”said Renee Welsh, CEO of the Solutions Group.

The wallet is offered free to FEC owners, ensuring a constant flow of visitors to the company’s booth in Riyadh. So far, Embed is the only FEC enterprise solution provider to obtain compliance approval from Google and Apple for its mobile wallet.


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