FC Barcelona and Spotify seal a long-term strategic partnership in sports and entertainment


FCBarcelona and Spotifythe world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Club Partner and the Official audio streaming partner. The brand will appear on the front of the shirts of the men’s and women’s teams from the 2022/23 season and for the next four seasons. Spotify will also sponsor training shirts from the 2022/23 season for the next three seasons. Spotify and FC Barcelona will work together to create opportunities for the iconic jersey to become a space that can celebrate artists from around the world. As part of the collaboration, for the very first time in the history of the Clubthe stadium will be renamed Spotify Camp Nou. The vision of the partnership is to create a new platform to help artists interact with the global community of FC Barcelona fans.

The agreement, approved and signed by the FC Barcelona Board of Directors, is subject to ratification by the Extraordinary meeting of delegate members which will take place next April 3, through an electronic voting procedure. The Club will soon facilitate all logistical details, coinciding with the public announcement of the meeting.

Under this new alliance, Spotify will become the Main Partner of the Club from the 2022/23 season. The long-term agreement for the ownership rights to the stadium begins in July 2022 and will continue during the ambitious redevelopment of the Camp Nou site, as part of the Espai Barça project which will transform the Club’s facilities and environment. into a new integrated Barça entertainment experience open to the city.

A unique partnership and a unique space for artists

The partnership between Barça and Spotify is the first of its kind for the club by bringing together the worlds of music and football, giving players and artists a global stage at the Spotify Camp Nou stadium and creating new opportunities to connect. artists and players with fans around the world. The collaboration also unifies the lead partner for both men’s and women’s kits as part of both organizations’ commitment to cultivating and supporting diverse talent today and for future generations.

Additionally, FC Barcelona and Spotify will endeavor to use the promotional surfaces at the Club’s stadium to showcase and amplify the artists’ work to Blaugrana’s global TV audience. With the development of Espai Barça, Spotify joins the club in the next chapter of its history.

The collaboration with Spotify is also part of the Club’s objective to proactively seek partners who share the values ​​and philosophy that define its brand and, at the same time, allow it to maintain its status as a global benchmark, inside and outside the playground. , in an increasingly competitive environment.

Statement by Joan Laporta, President of FC Barcelona

“We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify. This partnership will allow us to continue to bring the Club closer to its supporters and make them feel even more part of the Barça family through unique experiences, combining two activities such as entertainment and football, allowing us to bond with new audiences from around the world.

It is also a union with which we continue to move forward in this new era that we have begun, and which demonstrates, once again, the innovative character and the constant search for excellence that distinguishes Barça and has made it a unique club in the world. world.”

Statement from Alex Norström, Chief Freemium Business Officer, Spotify

“We couldn’t be more delighted to partner with FC Barcelona to bring the worlds of music and football together. From July, our collaboration will provide a global stage for artists, players and fans at the new Spotify Camp Nou. We always have used our marketing investment to amplify artists and this partnership will take that approach to a new level.We are excited to create new opportunities to connect with FC Barcelona’s global fan base.

Spotify’s mission is to unlock the potential of human creativity, helping artists make a living from their art and connecting with fans. We believe this partnership creates many opportunities to carry out this mission in unique, imaginative and impactful ways.


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