One of the largest independent mobile game developers in the world, FunPlus, announced the hiring of mobile gaming expert Jacob Krüger as director of user acquisition. Jacob will oversee FunPlus’ user acquisition strategy through his considerable industry knowledge, connecting gamers to FunPlus’ growing library of games through a variety of channels.
“Jacob’s vast experience and knowledge of UA and marketing will be invaluable to us at Barcelona, especially when reaching new audiences and exploring new opportunities for our players and our games.” – said Enric Cabestany, VP Publishing at FunPlus. “Our goal is to continue to hire exceptionally talented people to enable us to become a key player in Barcelona’s tech scene.”
FunPlus continued to attract artists, tech and gaming professionals to the Barcelona area
Jacob Krüger was a marketing manager and consultant at Social Point, GameDuell and other mobile game companies before joining FunPlus. He was also responsible for user acquisition for mobile game companies like Miniclip or Scopely.
FunPlus Barcelona was founded in late 2019 and has gradually expanded in size and scope over the past three years, with a focus on leading and supporting the company’s games portfolio in the areas of community management , marketing/growth and creative services. FunPlus Barcelona has a brand new office in the heart of the city.
Since then, the Barcelona-area business has continued to attract artists, technicians and players, more than doubling its initial staff numbers in the past year. Enric Cabestany, VP Publishing, Europe and LATAM, a seasoned technology and digital media leader with over 15 years of management and publishing experience, is responsible for leading the group.
What do you think of FunPlus appointing Jacob Krüger as Director of User Acquisition in its Barcelona office? Let us know in the comments below.