Real Madrid are the most influential brand in Spain behind Zara, according to a study by Diario AS. The club recognizes itself as an economic model and is also very successful.
The club is 29.46% ahead of other brands in the country and is polled according to a study prepared by DataCentric. Madrid are second, with 26.02% in the survey. The supermarket chain Mercadona is in third place with 13.90%. Barcelona and Banco Santander also ranked very high, but far from the top three.
Barcelona and Banco Santander are also among the top institutions, but are behind the top three names in the report. Madrid have been the dominant force in European football since the start of the Champions League, winning the first five editions of the competition.
They have won the Champions League a record 13 times in total, and some of the greatest players in the history of the game have donned the famous white Los Blancos jersey. Madrid are currently in a promising transition phase, with youngsters like Vinicius Jr, Fede Valverde, Eduardo Camavinga and Eder Militao seen as the future of the squad.
Some of the best youngsters in the game right now, Kylian Mbappe and Erling Haaland are also linked with the Spanish giants. Every young player dreams of one day being able to play for the 13 Champions League winners, and as a result, they are rightly one of the most influential names in Spain.