Helen Butters, one of the participating cyclists.
Submitted by Vivendi Apparel
A team of cyclists from cancer charity Maggie’s Yorkshire plan to travel to Maggie’s center in Barcelona – crossing four countries in just two weeks.
Maggie’s Yorkshire, based at St James’s University Hospital in Leeds, provides free cancer support and information at centers across the UK and online.
Teesside-based Vivendi Apparel is supporting the 1,000-mile cycle ride from April 30.
Helen Butters of Maggie’s Yorkshire said: “We are taking on this epic challenge to raise much needed funds for Leeds and Vivendi Apparel’s contribution is greatly appreciated.
“Money raised will be used to fund the cancer support service, which includes bereavement and family support as well as complex bereavement management. The cost of these services is equivalent to £2,400 per day.
“The last few years have been the most difficult Maggie has ever had in terms of fundraising and we really need the support to continue to provide cancer support to people who visit us from all over Yorkshire.”
Elizabeth Davies, Founder and Creative Designer of Vivendi Apparel, said, “Vivendi has a strong sense of social responsibility and is a big supporter of efforts to help charities through fundraising sporting events.
“It’s a great cause and a superb sporting effort and although we have to fulfill our commitment in just six weeks, we are ready for the challenge. Our cycling kit will help this Maggie team achieve their goal.
Maggie’s Tour will also be an eco-friendly initiative with riders committed to making their ride as sustainable as possible by limiting the use of unique plastics and using only pedaling and electric vehicles during their challenge. All participating cyclists cover travel costs themselves, including food, accommodation and bike parts, with all funds raised through sponsorship going to Maggie’s.
Next on Vivendi Apparel’s agenda is the design of the cycling kit for the October 2022 Caudwell Children’s Cycle Monte Carlo race, “Cycling With Champions”, for the third consecutive year. Led by John Caudwell and Modesta Vzesniauskaite, Cycling With Champions raises money for the charity Caudwell Children, which works to change the future of children with disabilities by giving them access to the services, equipment, therapies and treatments they need to lead an active life.
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